Sam describes 12 areas in business that we should be choosing which are not in our priority and focus and we should reject them: With some examples and descriptions, those points area valuable as a guideline to check. I enjoy this quote from the article: “We need to say “no”, but we’re not very good at it. In business we give it another name… “prioritization” or “strategic planning”.” “prioritization” or “strategic planning” means “no”. How true. Strategic Plan for 2006 — 12 Places to Say No – [Decker Marketing]